R|Evolution Pop-Up Arrives in Tanger Outlets

R|Evolution has debuted as the newest pop-up concept at Tanger Outlets in Riverhead, N.Y. A collaborative launch between marketing leaders CS Hudson and International Retail Management and Consulting Group, the immersive pop-up concept is conceived to host digitally native and emerging brands over the course of 90-day rotations. The 2,500-sq.-ft. pop-up is equipped to showcase items from up to a dozen brands.

Per a new deal with Simon Property Group, three additional R|Evolution pop-ups are set to debut before the end of the year.

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First published by design:retail.