CS Hudson, a company known for developing experiential pop-ups, anticipates its second installment of its holiday Pop-Ups for Good event themed Live. Love. Laugh. The event will take place in Riverhead, N.Y., on Dec. 17.

Pop-Ups for Good is a program that leverages the company’s retail expertise, partnerships and national reach to help support socially charged initiatives. Along with the support of its vendors and partners, CS Hudson creates short-term retail pop-ups to benefit various philanthropic causes. This year’s Live. Love. Laugh. theme is “Winter Wonderland,” and the team is excited to once again spread holiday cheer for more than 100 homeless children.

“Pop-Ups for Good is closing out its first full year of making a difference, and we couldn’t be more grateful,” said CS Hudson co-founder and co-CEO, Joseph Scaretta. “The program allows us to use contemporary retail technology and practices to drive customer experience and awareness for each nonprofit we select. Pop-up shops have gained quite a bit of momentum this year, and we’re thrilled to be able to use this concept to raise awareness for nonprofits and give back to the community in an impactful way. The entire team is looking forward to seeing the smiles and joy as the kids enter our Winter Wonderland. We’re pleased to give them a special opportunity, and also hope they adopt a pay-it-forward mentality, while appreciating the value of being involved and giving back to their communities.”

Live. Love. Laugh. will offer an immersive holiday experience to more than one hundred children ranging from ages 2 to 18 from HELP Suffolk – a homeless housing facility. On Dec. 17, these deserving children will be bussed in to the event location at the Tanger Outlets in Riverhead, N.Y., for a once-in-a-lifetime opportunity to grab their favorite toys, experience a variety of interactive activities and enjoy a day of just being a kid.

This is the second year that CS Hudson has created a whimsical toy shop experience, giving children a chance to pick out their own toy and enjoy a fun-filled day of holiday-themed activities. Many of these children won’t receive other gifts this year, and for several of them, this will be the first time they are able to pick out a brand-new toy just for themselves or a family member. There will also be multiple interactive elements including e-sport games, a hands-on sensory table and a selfie station.

Pop-Ups for Good is a year-round program. Next year, in addition to spreading holiday cheer, CS Hudson plans to host up to four additional pop-ups, the first of which includes Getting Heroes Hired—a veteran-focused pop-up experience slated for February.

First published by GIFTS & Decorative Accessories, December 3, 2019

CS Hudson Hosts Second Year of Charitable Pop-Ups for Good