CS Hudson’s Award Winning Pop-Ups for Good Keeps the Smiles Coming in Its Fourth Year
Homeless Children of All Ages Treated to an Immersive “Winter Wonderland” & Shopping Spree
NEW YORK CITY – (January 25, 2023) – CS Hudson – a leader in experiential pop-ups, shop-in-shops marketing campaigns and activations – is pleased to announce the fourth annual installment of the Pop-Ups for Good Live.Laugh.Love event. Along with sponsors such as Medallion Retail, FASTSIGNS of Upper Saddle River, Tanger Outlets and Sequel Timex Group, CS Hudson once again delivered a complete, immersive retail experience for Long Island children, of all ages, in-need this past holiday season.
Held on Thursday, December 15, 2022 at Tanger Outlets in Riverhead, New York, this most recent Live. Laugh. Love. Activation upheld CS Hudson’s mission to stay at the forefront of innovative retail, all while consistently giving back to local communities. 2022 was no exception, as four groups of children from HELP Suffolk – a homeless housing facility and subsidiary of HELP USA – were bussed in for a truly once- in-a-lifetime holiday experience. Ranging in ages from 2 ½ to 18 years old, these children were then able to select their favorite toy and enjoy a day filled with a variety of interactivities and festive fun.
With a Willy Wonka style “golden ticket in hand the children were able to experience a life-sized insta- gramable snow globe selfie station, a winner take all e-sports gaming tournament, a buy online pick up in-store experience (BOPIS) and so much more. Smiles beamed on the faces of all those in attendance, as CS Hudson and it’s partners helped to create an interactive experience where many of these children were able to “shop” for their very own toys, often for the first time.
“Pop-Ups for Good continues to further support our long-held mission to leverage our retail pop-up expertise to bring awareness and support to socially charged causes,” said CS Hudson co-founder and co-CEO, Joseph Scaretta. “Our goal for last year’s, fourth annual Live.Laugh.Love. activation was to create a whimsical toyshop experience where children of all ages could come to a store built just for them, leaving their fears or frustrations behind, and experience the freedom to choose – to pick any gift they wanted, to focus on having fun, and – perhaps most importantly -- to have the space to just be a kid and the event was a resounding success.”
In leveraging CS Hudson’s retail expertise, strategic partnerships and national reach to help support positive initiatives Live. Laugh. Love. effectively married the firm’s knowledge and experience with the goal of acting for social good. In fact, through such philanthropic initiatives, CS Hudson is capitalizing on growing national trends showcasing that modern consumers are evolving in the ways they shop each and every day – where they are now looking for intimate product experiences to meet in-store expectations. By pairing pop-ups with this social and community-focused outreach, CS Hudson has once again helped to elevate the pop-up model– a concept that brands, sellers, charities and individual consumers alike now naturally gravitate toward and can all benefit from.
Live.Laugh.Love. 2022 was a resounding success, garnering publicity from media including web and radio outlets. Building on the continued momentum of the Pop-Ups for Good program – which endured even through the COVID-19 pandemic and social distancing of years prior – CS Hudson plans to continually expand its partnerships and footprint to open pop-up stores throughout the United States , benefiting charitable causes along the way. The firm is currently seeking and vetting interested nonprofits, brands and collaborators to expand the program’s reach in the years to come.
To learn more about the program or partnership opportunities available, please contact cs4good@cs-hudson.com. For more information, visit www.cs-hudson.com/cs4good.
About CS Hudson: CS Hudson is a leading facility, project and program management firm headquartered in Hauppauge, New York. CS Hudson serves nationwide facilities, capital projects, and immersive activations for the retail, restaurant, healthcare, industrial, and commercial sectors. CS Hudson partners with companies ranging from start-ups to Fortune 500s throughout the U.S. to provide a tailored approach – not only meeting but exceeding the needs of its clients – with unique concepts, brands, budgets, challenges and goals process. Industry-renowned experts at CS Hudson design customer- centric, value-engineered service and solution programs driven by a deep understanding of the brands the company serves. In addition to the company’s core services, CS Hudson experts provide project development, implementation and management programs that streamline processes, reduce expense and mitigate risk through a commitment to understanding individual client needs. With deep roots in retail, facilities and construction, CS Hudson has a passion for giving back to the community, which has made CS Hudson a trusted advisor and partner to some of the world’s most successful enterprises. For more information, please visit www.cs-hudson.com.
Published by ConnexFM