Experts in Experiential Pop-Ups Create a New R_Evolution – Flipping Retail on Its Head
Collaboration Creates Immersive Retail Experiences for Digitally Native Brands
Today’s retailers are seeking new and innovative ways to extend their brands through various omni-channel strategies; CS Hudson and International Retail Management and Consulting Group (IRG ) have partnered to meet this need by delivering truly unique, immersive experiences. This first-of-its-kind experiential pop-up shop offers consumers the opportunity to interact with digitally native, direct-to-consumer and licensed brands—a new “R_Evolution” in the retail industry.
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“We’ve been searching for a pop-up shop experience that can both stand the test of time, and feature fresh merchandise, rotating brands and exciting experiential events,” says Joseph Scaretta, co-founder and co-CEO of CS Hudson. “We couldn’t find exactly what we were looking for, so we decided to assemble the best partners and build it ourselves!”
This experiential masterpiece that is R_Evolution is slated to pop up mid-summer at Long Island’s Tanger Outlet Center and will last until the end of the year. International Retail Management and Consulting Group (IRG) and CS Hudson are collaborating on this joint venture in an effort to push the boundaries of retail.
“We are excited to partner with CS Hudson to launch this incredible new kind of pop-up experience,” says Linda Johansen-James, CEO and founder of IRG. “CS Hudson and IRG have done extraordinary things when it comes to pop-ups and both companies know how to bring communities together and think outside the box.”
CS Hudson and IRG will release more R_Evolution pop-up shop information in the coming weeks, including exclusive retailer, sponsorship and partnership opportunities. To learn more about the opportunities available, please contact Linda Johansen-James, ljohansen-james@inrmcg.com, or Joseph Scaretta, jscaretta@cs-hudson.com. For more information visit, www.r-evolutionpopup.com.
“We are creating R_Evolution with the goal of developing a best-in-class rotating pop-up experience unrivaled by others in the retail industry,” continues Scaretta. “CS Hudson and IRG plan to flip retail on its head with the launch of R_Evolution. This is only the beginning.”
About CS Hudson: CS Hudson – a leader in experiential pop-ups, shop-in-shops and marketing activations specializing in turnkey services and purpose-built solutions nationwide. Innovative, resourceful, versatile and creative, CS Hudson's experienced professionals are renowned throughout the industry for their expertise in developing, implementing and managing immersive experiential, capital refresh and facility projects within the retail, restaurant, healthcare and commercial sectors. Working throughout the U.S. with companies ranging from start-ups to Fortune 500s, CS Hudson provides a tailored approach to meet the needs of its clients, all with unique concepts, brands, budgets, challenges and goals. For more information on our full-service solutions, visit www.cs-hudson.com/experiential.
About International Retail Management and Consulting Group: International Retail Group Pop-Up (IRG) is a trusted leader in direct-to-consumer retail operations, pop-up locations and carts, kiosks for some of the world’s top brands—perfecting the art of specialty retail marketing with direct experience in the operation of more than 1,000 locations and automated retail locations throughout the United States, Canada, Australia and New Zealand. Headquartered in Las Vegas, IRG evolved from the largest owner-operated specialty retailer in the world, American Kiosk Management (AKM), which proudly served over 52 million guests, amassing more than $1.7 billion in sales for Proactiv®, the company’s most prominent client. Their customized specialty retail marketing includes testing, launching and operating multiple pop-ups, carts, and kiosks for leading companies, including Guthy-Renker, Blue Moon Hemp/Swiss Relief, One Two Cosmetics®, ABC Mouse, Revlon, Solar City, Vivint Solar, Great Foods, and Hess Toy Trucks to just name a few. For more information about IRG, please visit www.irg-retail.com.
First published in Business Wire.