CS Hudson Launches 2019 Pop-Ups for Good

Experiential pop-up, shop-in-shop and marketing activation proprietor CS Hudson has launched the second annual installment of Pop-Ups for Good. Entitled “Live. Love. Laugh.,” this year’s program comprises a “Winter Wonderland” theme at the Tanger Outlets in Riverhead, N.Y. With support from strategic partners like Medallion Retail, Monster XP and IRG Management, the concept will treat more than 100 homeless children to a day of holiday cheer that will include holiday-themed activities and complimentary toys.

“Pop-Ups for Good is closing out its first full year of making a difference and we couldn’t be more grateful,” says Joseph Scaretta, CS Hudson co-founder and co-CEO. “The program allows us to use contemporary retail technology and practices to drive customer experience and awareness for each nonprofit we select.”

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First appeared in Design Retail, December 9, 2019