New Shop-in-Shop Experience Offers Fresh Take on the Pop-up Shop

On Thursday, the Tanger Outlets in Riverhead, N.Y. got a taste of pop-up retail’s newest flavor. R | Evolution is the latest experiment in the temporary retailing phenomenon, bringing a rotating selection of curated brands to consumers every 90 days in a shop-in-shop pop-up experience.

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The rest of the article is available for Sourcing Journal members only. Written by Jessica Binns.